Direct mail marketing postcards are a popular form of advertising that goes back long before the introduction of Internet and social media advertising. And although it may seem as though everyone advertises online now, that simply isn't the case.
Direct mail is here to stay
It might come as a surprise to some, but not everyone is plugged in to social media. Just as all potential clients aren't involved in social media sites, not all of the top companies use social media advertising either. Reports indicate that only an estimated 2% of Americans that are online use social media sites such as Twitter, that means that 98% of Americans that are Internet users do not take advantage of that form of social media. That is just one avenue! If the percentage is that small for one social media site, what does that say for others? Keep in mind that percentage was only Internet users; it doesn't indicate the percentage of Americans that do not even use the Internet at all. Based on this information alone, it appears as though direct mail advertising
is still a very reliable way to reach your target market with your brand message.
Has your competition abandoned direct mail?
Social media advertising has certainly taken off in recent years as a means to get your name out there. Many companies have seen this as a great way to get a large return on their advertising investment, and may have abandoned other means of advertising altogether. Marketing through all available media makes good sense, but for some companies it just isn't financially possible with their marketing budget. The low cost of some social media advertising has drawn many of your competitors away from direct mail advertising campaigns. This is wonderful news for those businesses that still employ this type of marketing strategy, as it means you have a lot more opportunity to get noticed at the doors of your potential clients!
Are people still reading snail mail?
Absolutely! Studies suggest more than 80 % of Americans report that they check and read their postal mail daily. In addition, more than 70 % of consumers report that the recent shift of the economy means they are spending more time carefully sorting through their mail and ads looking for special deals and coupons for items they use or intend to use. More than 40 % of consumers indicated they had visited a new business based on a direct mail advertisement they had received and almost 95 % have used a coupon or offer they have received in their mailbox. It appears that a vast number of consumers are still looking forward to receiving direct mail
Now that we know that direct mail advertising is still a front runner in marketing strategies, it's time to get your brand noticed. When you work closely with an advertising company that has years of proven experience you can develop a direct mail campaign that will ensure your ad is on the top of the pile. A company that can offer a one-stop
shop to design, print and deliver your ads is a cost effective way to see your ROI quickly. Trust your next direct mail campaign to the professionals, and watch your business grow.